SIRA: Pioneering Automotive Innovation through Data Analytics
The automotive industry has faced numerous disruptions in recent years, changing the way customers purchase cars and the choices they make for transportation. Automakers rely on data analytics to create business intelligence to edge past competitors and transform their business as the broader mobility ecosystem evolves.
Automakers can employ technology and software to address challenges of electrification, manufacturing and a more personalized, digital sales process. The power of data and analytics makes artificial intelligence and machine learning possible. These insights help automakers understand and respond to customer preferences they can use to design zero- and low-emission vehicles.